Aesthetically sinful "Zoyka" on Patriarch Ponds was opened by Philipp Golubev (co-owner of PIMS) and Ilya Asterov (they co-own Memo bar, Ilya owns Duran Bar and Syrovarnya Restaurant), they also have Grigory Leps as a partner (we’ve heard about him, right?). Energetic, witty and reflective of various urban mystifications. Artur Shusteriovas (Barpoint, co-founder of PIMS) is responsible for the concept and the metamorphoses. Artem Lyulin, a Barpoint graduate, manages the team and invents distillates (this is a separate important point).
The philosophy of deconstruction was put into (or, as they say in Patriarch Ponds, “inserted”) the basis of the concept of place. "Zoyka" with her inherent self-irony allows herself to combine the familiar with the incongruous and deservedly admire the result by turning to eternal plots and themes, mercilessly breaking the established forms and styles. For Bulgakov's admirers and even well-read individuals it will be interesting to discover the amusing correlations with the writer's famous play.